Brand assets
"Taproot Edmonton", the Taproot Edmonton logo, and other assets are property of Taproot Publishing Inc. These guidelines are intended to help partners, customers, and other third parties understand how to use and display our brand in their own assets and materials.
Standard wording
Description
Taproot Edmonton is a digital publication about the Edmonton region. We publish articles, newsletters, podcasts, calendars, and other local news and information products that help people and organizations understand what is happening, why it matters, and how to participate meaningfully in the region and its future.
Names and terms
- Company
- Taproot Publishing Inc.
- Publication
- Taproot Edmonton
- Short reference
- Taproot
Promise
Taproot Edmonton delivers reliable intelligence about the Edmonton region.
Impact
We inform, connect, and empower people in the Edmonton region.
Logos
Colours
Taproot pink
- HEX
#db0075- RGB
219, 0, 117- CMYK
0, 100, 47, 14
Bright pink
- HEX
#ff0088- RGB
255, 0, 136- CMYK
0, 100, 47, 0
Dark pink
- HEX
#b3005f- RGB
179, 0, 95- CMYK
0, 100, 47, 30
Light background
- HEX
#f4f5fa- RGB
244, 245, 250- CMYK
2, 2, 0, 2
Light grey
- HEX
#d7dbe6- RGB
215, 219, 230- CMYK
7, 5, 0, 10
Dark grey
- HEX
#4a4b5f- RGB
74, 75, 95- CMYK
22, 21, 0, 63
Dark background
- HEX
#191a23- RGB
25, 26, 35- CMYK
29, 26, 0, 86
Typography
Wordmark/logo
TAPROOT EDMONTON
Use Lato for the Taproot Edmonton wordmark and logo text.
Headings
Reliable local intelligence
Use Noto Sans SemiCondensed for headings.
Standard Body text
Taproot Edmonton helps people understand what is happening, why it matters, and how to participate meaningfully in the region.
Use Noto Sans for body copy.
Editorial body text
Taproot Edmonton helps people understand what is happening, why it matters, and how to participate meaningfully in the region.
Use Noto Serif for editorial body copy.
Usage notes
- Use the light-background logo on white or light surfaces.
- Use the dark-background logo on black or dark surfaces.
- Keep clear space around the logo and do not stretch, recolour, rotate, or add effects.
- Link references to https://edmonton.taproot.news/ unless a partner campaign provides a more specific URL.
Contact
Need a different format, brand approval, or guidance for a specific use case? Contact us.