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Relationships and convictions described as key for dual-use hopefuls

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We notice entrepreneurs involved in defence and dual-use technology recommend that other founders start conversations early and stay true to their mission if they see an opportunity. Callie Lissinna of Wyvern, James Neufeld of samdesk, and Christopher Cassin of Zero Point Cryogenics discussed the future of defence technology as part of an update on the MIT REAP Edmonton initiative at Edmonton Unlimited on March 3. Organizations in the region have been positioning Edmonton as a defence hub in recent months as the federal government aims to strengthen Canadian defence supply chains.

As a company that captures hyperspectral imagery from space, Wyvern fits naturally with defence applications. Lissinna said it wasn't the company's original focus, but the company still built relationships with the defence industry early on. "It turns out, in hindsight, that was a great move to have built the relationships, because oftentimes you're kind of waiting for times like now, when it's clear that there is willingness to spend," Lissinna said. "I would encourage companies whose technologies maybe don't lend themselves so naturally to dual use to consider building the relationships now … because Wyvern inadvertently did that, and it has been great."

Samdesk's real-time, AI-powered crisis monitoring and alerts are used by civilian companies as well as the defence departments in the United States, United Kingdom, Sweden, and Norway. Neufeld said that just two or three years ago, the company was chastised for its defence work: "Investors wouldn't touch us — we were an ESG risk," referring to environmental, social, and governance metrics that influenced many investment decisions in the first half of this decade. But the attitude toward defence has shifted. The entrepreneurs who are positioned to thrive in the dual-use environment are "people that have been always extremely committed to their mission," Neufeld said.

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  • Traci Bednard, president and CEO of Explore Edmonton, addressed the International Indigenous Tourism Conference, where she highlighted Edmonton's Indigenous-tourism strategy, Alberta Native News reported. She emphasized collaborative partnerships with Indigenous Tourism Alberta, Travel Alberta, and local experience providers to ensure Indigenous communities remain central to tourism development. The strategy includes the "In Good Spirit" marketing campaign and guidance from an Indigenous advisory circle, aiming to build capacity, increase cultural awareness, and ensure sustainable growth and shared value for Indigenous tourism operators in the region.
  • Explore Edmonton is preparing to share its five-year Visitor Experience Roadmap during a virtual event on March 18. The event will showcase how tourism businesses can make use of the roadmap, among other things.
  • NHL Commissioner Gary Bettman confirmed that Calgary and Edmonton have submitted a joint bid to host the 2028 World Cup of Hockey. An announcement regarding the host city or cities is expected in the coming weeks.
  • KDays is accepting applications for its feature product program until March 27, inviting businesses to create KDays-themed products in exchange for complimentary festival tickets to distribute to customers. Last year, 24 partners at 48 locations generated more than $330,000 in KDays-related revenue and helped bring more than 18,000 additional guests to the festival.
  • The City of Fort Saskatchewan awarded Tourism Hosting Grants of $3,000 each to three organizations bringing major events to the city in 2026: a ringette tournament, a girls' 3×3 basketball tournament, and the Wild Rose Old Time Fiddle Festival and Grand North American Old Time Fiddle Championships.
  • Ward Nakota Isga Coun. Reed Clarke's Sports Legacy Motion passed unanimously at council on Feb. 17. The motion formalizes how the city measures lasting impacts from major sporting events, such as economic development. The motion was discussed on Episode 345 of Speaking Municipally, Taproot's civic affairs podcast.
  • The Alberta 55 Plus Provincial Summer Games and the Slo-Pitch National Championships, held in Leduc in 2025, generated more than $4.2 million in total economic impact, including more than $1.7 million in direct visitor spending, according to the city's economic impact assessment reports.
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