A message from Edmonton Global:
When technology meets clinical experience, the result is My Viva Plan — a platform helping health systems across three continents fight chronic disease through lifestyle medicine.
Developed by Loreen Wales and her interdisciplinary team, the platform began as a tool inside her Edmonton-based clinic, Revive Wellness, where she saw firsthand how lifestyle changes could prevent chronic disease. To expand that impact, she turned Revive's clinical insights into a digital platform — now known as My Viva Plan — designed to help providers offer proactive, personalized care around the world.
Loreen's drive to improve patient care started early on in her career when she worked with transplant patients and was struck when several expressed deep frustrations about their care. Rather than turning away, she picked up the phone to ask why — and what she heard changed everything. Patients felt overwhelmed by conflicting instructions from different specialists and were then labelled "non-compliant" when they couldn't follow them all.
"That experience shaped who I am as a provider and why I'm doing this work today," she said. Determined to close the gaps she saw, Loreen opened Revive Wellness, a clinic focused on helping people prevent and manage chronic disease. She quickly realized that the traditional tools she relied on — paper handouts, appointment notes, and casual follow-ups — weren't enough. That realization opened her eyes to the potential of digitizing the team's approach, transforming one-on-one insights into a scalable platform that could support people anytime, anywhere.
In 2013, the team began translating decades of clinical best practices and behaviour change research into an intelligent digital platform built on the six pillars of the American College of Lifestyle Medicine: nutrition, physical activity, stress management, restorative sleep, avoidance of risky substances, and social connection.
While Revive continued as a local clinic, its evidence-based approach became the foundation for My Viva, the company created to bring this model of care to patients and providers around the world.
To reach larger markets, Loreen participated in the Trade Accelerator Program (TAP) — a free program designed to help Canadian companies build export strategies with expert guidance.
Learn more about the key breakthrough that fuelled My Viva's international expansion, and more.
The Trade Heroes series from Edmonton Global highlights companies in the Edmonton region that have "exportitude" — the mindset and commitment to think globally when it comes to their business.