Tech Roundup
Sept. 15, 2026

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Edmonton Unlimited

'Hi' hopes: Fintech company helps students find money

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If you had just graduated high school, would you pay a 15% fee to connect with post-secondary funding? Zach Prusko would. That's why the 28-year-old started hi finance. "During my undergrad, there was a lot of money I qualified for that I never received," he told Taproot. "I found out, after graduating, that I had actually missed $15,000 in grant funding." It was not for naught, however. Building on what he learned while working at banks and pursuing B.Com and MBA degrees at the University of Alberta, Prusko found a way to turn his losses into other students' gains.

Today, hi finance counts 3,000 clients, with $4 million in student funding distributed through its app last year alone. These results led the company to the finals of Startup TNT's spring investment summit, at which it secured a side deal in a pitch competition won by T.rex AI. Prusko's young team has attracted about $650,000 in investment and "six figures" worth of non-dilutive funding in its three-ish years of operation, Prusko said.

The hi finance crew — who share a love of Phoebe Bridgers's music in a group chat dubbed "hi fi" — are furthering their reach in this back-to-school season. The company announced its expansion to Ontario this month, and it is evidently off to a good start: "We had 744 people sign up yesterday," Prusko said on Sept. 10. And his ambition going forward is, well, ambitious. "We're expanding to 21 more campuses this year," Prusko said. "The next year, we'll be at 50, so we'll be all across Canada."

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