AB for Abortion launches Patreon to capture ongoing support
The organization behind the bright pink "It's your choice" sign on the QEII has launched a Patreon account to allow its supporters to make recurring donations for abortion advocacy across the region.
"I had so many requests from people to be able to donate on a monthly basis," Erica Posteraro, founder of AB for Abortion, told Taproot. The organization's Patreon offers members a community chat, pre-sale to future events, and discounted merchandise.
Posteraro's organization aims to provide accurate resources and education while advocating for abortion awareness across the province.
"(People are) very surprised to learn that one in four people who can get pregnant have had an abortion or will have an abortion in their lifetime," she said, citing a study from the Guttmacher Institute. "It is just so common, and it is incredibly safe."
The billboard that started it all is on a stretch of highway between Edmonton and Calgary that has long been peppered with pro-life signage. That's what inspired Posteraro to create AB for Abortion.
"The messaging is meant to shame people, (to) vilify what is a very normal healthcare procedure," she said. "I wanted to change the narrative a little bit away from Alberta just being this regressive, conservative province … If this project has taught me one thing, it's that we're not, really. There are a ton of progressive people here."
To secure funding for the billboard, AB for Abortion set up a GoFundMe in July 2024. The campaign jumped from $6,000 to over $40,000 in just a few days. "I was floored," Posteraro said. "I knew then at that moment that there was a lot to harness here to propel the project forward."
AB for Abortion put up the billboard less than a year later.
"When it went up, and I drove out there, watching it get installed, I was crying, and it was a big moment," she said. "It was that for thousands of people."